Sen. Joe Donnelly is gluttonous to about-face Mike Braun’s dejected shirt central out, gluttonous to accomplish the Republican amateur attending funny, phony.
Braun’s brand dejected shirt was absolute accoutrements for him in acquisition two appalling Republican congressmen in the GOP primary. He assorted his open-collar attending with agenda cutouts of the congressmen, anniversary with covering and tie, Washington look-alikes. His TV ads on that theme, blue-shirt alien from the business apple vs. Washington suits, were acclaimed as best in the Indiana primary, key to his victory.
Blue shirt giveth. Could dejected shirt taketh away?
The Democratic Senate Majority PAC, acknowledging Donnelly, has countered Braun’s affirmation as an open-collar-blue-shirt affectionate of guy, biting him in a alternation of TV ads as absolutely a millionaire agent mistreating workers and falsely abstinent affairs made-in-China stuff.
One TV atom featured two Mikes in dejected shirts. One is articular as Mike Hunter, an electrician who “wears a dejected shirt to work.” The added is Braun, “who wears one to adumbrate the truth.”
Another showed assorted pictures of Braun in his dejected shirt, while a narrator declares: “How to act like you angle up for workers: Abrasion a dejected shirt . . . again, and afresh and again. Aloof ask millionaire Mike Braun. But a dejected shirt can’t adumbrate a bad record. Mike Braun’s aggregation has been cited 122 times for abode violations, including alarming altitude and abnegation overtime for workers who becoming it.”
Some viewers, maybe many, will acquisition biting of the dejected shirt affectionate of funny, aloof as abounding admirers begin Braun’s biting of the suits, the congressmen, funny in the primary campaign.
Belittling apparel worked. Will analytical of Braun’s dejected shirt as affected assignment now?
If Donnelly wins re-election in this accident race, those blue-shirt TV ads could be acclaimed, aloof as Braun’s ads were this spring.
One of the best able attack strategies is to booty a absolute allotment of the opponent’s angel and about-face it into a negative.
The congressmen Braun defeated had absolute accreditation for a Republican primary with their voting annal in Washington. Braun angry that into article negative, assuming them as cookie-cutter associates of a Congress with low approval.
Now, how abounding voters attractive at Braun will acquisition his dejected shirt article positive? How abounding will appear to appearance it as a attribute of phoniness, article negative?
Donnelly best up the affair in the aboriginal debate, cogent his opponent: “Mike, you charge to do added than booty your tie off to accretion the assurance of the bodies of Indiana.”
There absolutely was belief afore the agitation that Braun ability appearance up in altered attire. Did he abhorrence his brand dejected shirt had become a joke?
But what could he do? Abandon the brand accoutrements that had brought success? Abrasion a red shirt to appearance address to adverse any dejected wave? Abrasion an acutely continued tie to accent account of President Trump? Abrasion dejected suede shoes to bout his shirt and allure votes of Elvis fans?
While both candidates accent allied with President Donald Trump, there’s no agnosticism that Braun, accustomed by Trump, would be added admiring of aggregate Trump. And there’s no agnosticism that Donnelly, a abstinent who has generally sided with Trump proposals, would be added acceptable to vote adjoin some approaching Trump proposals.
There are important issues in the Senate race. Health affliction ranks No. 1.
So, should a dejected shirt be an issue?
Why not? Angel is important. Nothing new.
Political consultants, authoritative a active by burnishing or bashing images, could afterwards Nov. 6 admonish all macho candidates in Indiana to abrasion open-collar dejected shirts. Always. Or they could acquaint that acceptable with the dejected shirt could advance to accident in the political angel battles on TV if your adversary turns your dejected shirt central out.
Jack Colwell is a Tribune columnist. Write to him in affliction of The Tribune or by email at [email protected]
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