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Chipotle is adverse addition ample lawsuit, but this time it’s not absolutely about the food.
A California woman is suing the Mexican Grill for $2 billion, and has accused the alternation of application a photo of her dining at the restaurant in several promotional materials– after accepting her consent.
Leah Caldwell, of Sacramento, Calif. says she was dining at a Denver-area Chipotle in 2006 aback columnist Steve Adams airtight a photo of her adequate a meal. The photo was taken after the customer’s ability and, according to the compaint, Adams after asked Caldwell to assurance a absolution anatomy as she larboard the restaurant, but Caldwell refused.
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The lawsuit, aboriginal filed in U.S. District Court in California and after transferred to the U.S. District Court in Colorado, names both Chipotle architect and CEO Steve Ells and the columnist Steve Adams as defendants, letters Denver 7.
Since 2006, Caldwell claims she has apparent her affinity represented in Chipotle business actual on several occasions. She says she aboriginal saw the photo aback in Dec. 2014 at a Chipotle restaurant in Orlando and afresh in March 2015 at two altered Chipotle restaurants in the Sacramento Area.
The clothing states that Chipotle bought the photo from Adams after blockage to see if the columnist had acquired rights from the subject. The complaint additionally says that the photo of Caldwell dining at Chipotle in 2006 had been edited so that alcoholic beverages were digitally added to the angel to a her meal.
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The plaintiff still claims she had no ability of the photo actuality taken a decade ago, but she acknowledges that Caldwell was asked to assurance a release, which she declined.
Caldwell is gluttonous a admirable absolute of $2,237,633,000– the bulk of money the clothing claims Chipotle has fabricated from the use of the photo amid 2006 and 2015. Once Chipotle 2016 profits are fabricated public, the clothing is calling for that bulk to be added to the total.
A Chipotle agent told Denver 7 that the aggregation does not animadversion on awaiting acknowledged cases.
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