Nikitha Shiv’s Mana Arrangement is a agenda arrangement area VCs, startups, agencies, influencers and experts admonition anniversary added to actualize a acceptable ecosystem.
A axiological botheration that startups face be it to accession basal or become acknowledged is that there is no data-led ecosystem to aback them up. Usually, there are islands of arete that affix startups, but anniversary accept their own siloed approach. Unfortunately, this arrangement works best alone if the belvedere is able to abduction abstracts and abutment the startup ecosystem.
Today, startups, the media, and VCs are faced with two issues – abridgement of affection abstracts and aberrant noise. This is area Nikitha Shiv stepped in with a able-bodied abstracts belvedere in aboriginal 2017. There was addition botheration she basic to solve. According to Crunchbase, in 2017, alone 17 percent of startups in the US had a woman founder.
Architect of ManaNetwork Nikitha Shiv
In India, that cardinal is alike lower. Mana Arrangement is a agenda arrangement that connects VCs, startups, agencies, influencers and experts and allows them to admonition anniversary for a acceptable ecosystem.
The arrangement connects startups with all-around VCs, attorneys and marketeers. Startups are additionally akin with audiences to admonition them scale, like in the case of cross-border commerce, abnormally those that appetite to go global.
“The Mana Arrangement cuts through the babble with affection abstracts and an basal network,” Nikitha says. She adds that a startup is not usually acquainted of how to focus on the anecdotal or on the things that VCs want. On the added hand, VCs don’t apperceive how to blooming aces because they are abounding with lots of pitches in their inboxes.
“From our analysis, articles like ours are what we alarm ‘Oxygen’ products. Once you alpha application Mana, you’ll acknowledgment generally because the ecosystem we’ve congenital on it is what can accumulate your startup going,” she says.
Mana’s apriorism is simple – acquisition all the basal problems a startup has, be it adopting capital, accepting press, award agencies who can admonition them out from a acknowledged angle to abstruse development, or assignment with influencers to run campaigns. They never ask startups to pay because they accept they’d accept aerial agitate ante and startups are too ambiguous to monetise.
“We accept the absolute appearance in one place,” Nikitha says. “We are onboarding 10 startups, two influencers and four agencies every day. We’re demography the absolute agenda ecosystem online, and it’s aloof accepting bigger every day.”
So far, Mana Arrangement has covered added than 100 startups. Its business archetypal is to allegation a accumulated or VC to pay for the abstracts and insights on the startups. The appraisement for corporates is by appeal and Nikitha does not appetite to acknowledge the abstracts yet.
“Cross-border is what makes Indian startups scale. Indian companies accept to be in the US because that’s area the bazaar is and that’s area it is easier to accession money,” says Anil Advani, architect of Inventus Law, who met this anchorman during a appointment to the Bay Area afresh forth with a TiE-Mumbai delegation.
To assurance up on Mana, all a startup needs to do appointment the website and ample out a anatomy with a few capacity about operations. Unlike added platforms, Mana ingests abstracts like account Facebook Ad absorb and architect colleges, which is absolutely unusual.
“We are activity to acquisition you the best fit. A lot of startups assignment with agencies and influencers who aren’t the appropriate fit for their size, needs or budget. Our algorithms acclaim absolute fit ally for your needs. What’s more, your metrics will be aggregate with the bigger VCs in India, Singapore and the US – you can accept your aloofness settings too,” Nikitha says.
“We’ve consistently had these networks, we are aloof acceptance admission in agenda anatomy now,” she adds.
The belvedere additionally allows ‘experts’ to amount startups, offers chargeless admonition and reviews from invite-only experts who excel at development, clandestine equity, logistics, and more.
There is a acumen why Nikitha chose this model.
“A belvedere alleged ICOBench accurate the able archetypal for the crypto-currency apple and the belvedere is aggressive by them. The arrangement lets these curated experts amount startups and that’s absolutely admired for both startups and VCs. On Mana, you can absolutely assemblage rank startups and we account them not alone on able ratings but additionally on the bloom of the data.”
Venture intelligence platforms like CBinsights and Traxcn ache from abstracts that consistently goes stale, and Mana seems to accept begin a alive band-aid for this botheration with its tech consistently advance abstracts capture.
The able appraisement arrangement gives VCs added perspectives on what others anticipate of a accurate startup. A VC can accept to alone see what business experts anticipate about a startup or what developers anticipate about it. It crowd-sources ratings for business models and metrics. It could accomplish aggregate fair and transparent, and acquiesce bigger visibility, which would again accommodate admirable startups admission to basal and resources.
“We additionally saw a lot of amusing media influencers disturbing to assignment with startups, and we anticipation why not add them on our platform, forth with an exact appraisement on what it would amount to column an angel or a creative. Our escrow arrangement makes abiding anybody gets paid on time too.” Nikitha adds. This belvedere admiring angel investors from Avalon Labs.
“All the use cases of the belvedere bent our attention. Nikitha is additionally a actual able architect who accept bodies able-bodied and knows how to body offline ecosystems,” says Shashank Udupa, COO at Avalon Labs, a adventure flat that makes investments and again handholds abundant ideas. Avalon Labs fabricated a $50,000 advance in Mana aback in March, afore the artefact was alike built.
“We anticipate this can accord austere antagonism to best adventure intelligence platforms out there. They attending like aggrandized toys compared to what Mana can do and the affectionate of abstracts it works with. With all the abstracts Mana is collecting, I wouldn’t be afraid if sales assembly of the approaching set up affected at Mana aloof like they do on Linkedin Sales Navigator today. Mana has the abeyant to do to Linkedin what Instagram is accomplishing to Facebook,” quips Varun Mayya, CEO at Avalon Labs.
“It’ll be fun to see area this goes” he adds.
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