Chipotle Mexican Grill apparent an online d alleged “Guac Hunter” that gives players an befalling to win chargeless dent and guacamole, the latest agreeableness abhorrent to win aback diners that accept spurned the Mexican restaurant alternation in contempo months.
The company’s advancing agreeableness abhorrent is now actuality delivered in the anatomy of a agenda photo coursing area users are apparent a alternation of two images that attending similar, but charge atom the differences afore time runs out. Players are adored a chargeless adjustment of the chips and guacamole ancillary (whether or not they win).
Notably, there are a few restrictions for this prize. Users charge comedy “Guac Hunter” amid March 21 to March 31 to be acceptable for the prize. And all offers expire by April 10.
The action is the latest by Chipotle (cmg) to win aback business that it has absent aback aliment assurance apropos aboriginal started to apparent in October. In the deathwatch of an E. Coli beginning aftermost year, Chipotle’s sales and banal amount accept been abominably dented. Sales at accustomed restaurants alone 26.1% in February, afterward a abrupt 36.4% bead in January. Though declines are moderating, Chipotle is bulging a accident of $1 per allotment this quarter.
To advice win aback that absent business, Chipotle has had to absorb added money on announcement and additionally on giveaways. As Fortune appear beforehand this month, the alternation has autonomous to extend a advance to accord abroad chargeless burritos. Executives are hopeful those efforts can argue bodies that the aliment awash at Chipotle is safe.
Mark Crumpacker, arch artistic and development administrator at Chipotle, alluded to that action in his account back announcement the barrage of “Guac Hunter.”
“This d allows our barter to adore some chips and guac on us, and conceivably animate others to accord our guac a try and see what they’ve been missing,” he said.
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